The project required a series of 4 Commercial Videos to be produced in different locations, heavily involving the use of Nokia tech. Some of the locations included a Data Center, Apartment, Therapy Office, and Coffee Shop. Had the commercials been filmed in real locations, we would have required a minimum 4-day shoot days, with a budget beyond the clients project budget at that time.
Gardner Productions Group came up with the solution to film all 4 commercials on the Virtual Production LED Wall studio. This means we used digital backgrounds in combination with physical foreground props to create each location. Shooting all the commercials in one studio location enabled fast changes to background settings, more time for the director to work with the actors, and efficiency throughout. All commercials were produced in one long day, meeting the client and budget expectations.
Gardner Productions Group was innovative in introducing Nokia to the LED Wall Studio where they were able to film four 30-second shorts in one day, all with different scenarios and backgrounds, saving our production on efficiency and budget.
Marketing Program Manager, Nokia
